Peacock Alley has established a legacy for luxury linens over the past 50 years. We are uncompromisingly committed to providing high-quality bedding. Now, we’re bringing our passion and premium products to our new flagship store in Uptown Dallas. Our Peacock Alley Dallas Showroom combines the perfect blend of historic charm and modern comforts. This unique, interactive opportunity lets you touch and feel our products, visualizing how they’ll look in your own home. It’s luxury defined. And here’s how you can experience it.
A Historic Setting in Uptown Dallas
A fresh look in a classic setting, Peacock Alley’s Dallas flagship showroom is now in a dreamy 100-year-old bungalow in the heart of Uptown. Our historic setting at 2711 Fairmount Street adds warmth, charm, and natural light to the shopping experience. This showroom preserves as much of the architectural character as possible. It features original staircase moldings, windows, and glass. Peacock Alley's showroom represents our pursuit of putting a modern but timeless twist on traditional looks.
Experiential Shopping Like Never Before
Spanning six bedrooms across two floors, Peacock Alley’s showroom space is uniquely curated to “feel like coming home.” The bungalow offers inspiration in a real-life setting over the 2,847 square feet of light-drenched space. Bedding is thoughtfully displayed in actual bedrooms, and bath linens can be found in real bathrooms. This visualization invites you to get up close and personal with the products, seeing and feeling how they would look in your home.
Luxury Bedding & Bath Collections
In our new Dallas showroom, a full display of Peacock Alley’s luxury bedding awaits. Individual bedrooms showcase an array of mattresses, bedding, and sheets in cotton, sateen, and linen. Down and down-alternative bedding, such as mattress toppers, pillows, and duvets, is also available. Find high-end linens and accessories in the bathrooms, like bath towels, hand towels, and robes.
Home décor is a new addition to the showroom, providing even more possibilities to customers. Peacock Alley’s Dallas flagship store represents a collaboration with many different brands. It features lighting fixtures by Mark Sikes, handcrafted ceramic lamps by Paul Schneider, and and Home Fragrance brands Trudon and Mad et Len. . Custom beds, side tables, and chairs are also available, as are wools, sisals, and seagrass via a private label rug program.
Meet Our Design Specialists
Our Peacock Alley Dallas Showroom caters to both the public and trade professionals, with available workspaces for our design specialists to meet with clients. With the expertise and guidance from our team, our designers can help you build the best look for your home.
Not in the Dallas area? Check out our online chat, where you’ll find the same top-notch advice from our experts there.
Dallas Showroom FAQs
Q: What are the showroom’s hours of operation?
A: Peacock Alley’s Dallas, Texas Flagship Showroom is open Monday through Friday from 9am to 5pm. On the weekends, the showroom is open from 10am to 5pm on Saturdays and closed on Sundays.
Q: Can I make an appointment with a design specialist at the Dallas showroom?
A: Yes! You can schedule an appointment by calling our Dallas showroom and speaking with a member of our team.
Q: Does Peacock Alley offer custom bedding solutions in the showroom?
A: Peacock Alley’s Dallas, Texas Flagship Store offers a full array of bedding solutions. Our selection spans mattresses, mattress toppers, sheets, duvets, pillows - everything you'd need for your bed. You’ll also find bathroom linens and accessories, furniture, home décor, artwork, and more.
